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Positioning Theory and Strategic Communication

By: Australia) James Melanie (University of Newcastle (Author)

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Ksh 40,800.00

Format: Hardback or Cased Book

ISBN-13: 9780415532631

Publisher: Taylor & Francis Ltd

Publication Date: Jun 6th, 2014

Weight: 496 grams

Dimension: 24.20 x 15.50 x 1.90 cms

Category: Public relations

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This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.

Get Positioning Theory and Strategic Communication by Melanie (University of Newcastle, Australia) James at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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