Post-Broadcast Democracy : How Media Choice Increases Inequality in Political Involvement and Polarizes Elections
by
Markus Prior
Book Details
Format
Paperback / Softback
ISBN-10
0521675332
ISBN-13
9780521675338
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 2nd, 2007
Print length
338 Pages
Weight
460 grams
Dimensions
22.80 x 15.40 x 1.80 cms
Ksh 5,000.00
Manufactured on Demand
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The impact of television and the Internet on politics in the United States during the last half-century. The 2007 study shows that the degree of choice among different media content affects political learning, turnout, and the polarization of elections.
The media environment is changing. Today in the United States, the average viewer can choose from hundreds of channels, including several twenty-four hour news channels. News is on cell phones, on iPods, and online; it has become a ubiquitous and unavoidable reality in modern society. The purpose of this 2007 book is to examine systematically, how these differences in access and form of media affect political behaviour. Using experiments and survey data, it shows how changes in the media environment reverberate through the political system, affecting news exposure, political learning, turnout, and voting behaviour.
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