Post-Broadcast Democracy : How Media Choice Increases Inequality in Political Involvement and Polarizes Elections

Name: Post-Broadcast Democracy
Brand: Cambridge University Press
SKU: 9780521675338
Price: 5000 KES
Availability: OutOfStock
ISBN: 9780521675338

by Markus Prior

Book Details

Format Paperback / softback

Book Series Cambridge Studies in Public Opinion and Political Psychology

ISBN-10 0521675332

ISBN-13 9780521675338

Publisher Cambridge University Press

Imprint Cambridge University Press

Country of Manufacture GB

Country of Publication GB

Publication Date Apr 2nd, 2007

Print length 338 Pages

Weight 460 grams

Dimensions 22.80 x 15.40 x 1.80 cms

Product Classification: Media studies Media studies Political campaigning & advertising Political campaigning and advertising

KSh 5,000.00

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The impact of television and the Internet on politics in the United States during the last half-century. The 2007 study shows that the degree of choice among different media content affects political learning, turnout, and the polarization of elections.

The media environment is changing. Today in the United States, the average viewer can choose from hundreds of channels, including several twenty-four hour news channels. News is on cell phones, on iPods, and online; it has become a ubiquitous and unavoidable reality in modern society. The purpose of this 2007 book is to examine systematically, how these differences in access and form of media affect political behaviour. Using experiments and survey data, it shows how changes in the media environment reverberate through the political system, affecting news exposure, political learning, turnout, and voting behaviour.

Get Post-Broadcast Democracy by Markus Prior at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cambridge University Press and it has 338 pages.