Book Details
Format
Hardback or Cased Book
ISBN-10
113735397X
ISBN-13
9781137353979
Edition
1st ed. 2016
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 3rd, 2016
Print length
262 Pages
Weight
502 grams
Dimensions
22.20 x 15.70 x 2.20 cms
Product Classification:
Media studiesData miningExpert systems / knowledge-based systems
Ksh 19,800.00
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In this book, Helen Kennedy argues that as social media data mining becomes more and more ordinary, as we post, mine and repeat, new data relations emerge.
In this book, Helen Kennedy argues that as social media data mining becomes more and more ordinary, as we post, mine and repeat, new data relations emerge. These new data relations are characterised by a widespread desire for numbers and the troubling consequences of this desire, and also by the possibility of doing good with data and resisting data power, by new and old concerns, and by instability and contradiction. Drawing on action research with public sector organisations, interviews with commercial social insights companies and their clients, focus groups with social media users and other research, Kennedy provides a fascinating and detailed account of living with social media data mining inside the organisations that make up the fabric of everyday life.
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