Postcolonial Marketing Communication : Images from the Margin
Book Details
Format
Paperback / Softback
ISBN-10
9819702879
ISBN-13
9789819702879
Publisher
Springer Verlag, Singapore
Imprint
Springer Nature
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 9th, 2025
Print length
178 Pages
Ksh 27,000.00
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This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. Essentially a reaction from the Global South perspective, the book thoroughly examines the realities around marketing communication discourses.
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