Poster Collection 23
Book Details
Format
Paperback / Softback
ISBN-10
3037782668
ISBN-13
9783037782668
Publisher
Lars Muller Publishers
Imprint
Lars Muller Publishers
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Oct 19th, 2011
Print length
96 Pages
Weight
334 grams
Dimensions
23.90 x 17.00 x 0.80 cms
Product Classification:
Poster art
Ksh 3,600.00
Publisher Out of Stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
- Series as a creative design concept - Published on the occasion of the exhibition in the Museum fur Gestaltung Zurich, November 10-27, 2011
Posters lend themselves perfectly to serial display. The mediation of the message and of the identity of the advertiser is supported by the effects of ecognition.
However in contemporary advertising campaigns this awareness is only rarely used in imaginative and intelligent ways. This publication illustrates the creative and effective advertising potential of posters in series. What is vital here is that a design concept has been followed. By doing so a formal or content-driven approach is sensitively varied, with the posters in the series only slightly differing from one another. At the same time the free interpretation of a basic concept can lead to a wide and highly inspirational spectrum of interpretations. What has been fundamental in the selection of campaigns for this book is the
ability of the single poster to assert itself individually, while the fact that it belongs to a series is shown as being visually beneficial.
However in contemporary advertising campaigns this awareness is only rarely used in imaginative and intelligent ways. This publication illustrates the creative and effective advertising potential of posters in series. What is vital here is that a design concept has been followed. By doing so a formal or content-driven approach is sensitively varied, with the posters in the series only slightly differing from one another. At the same time the free interpretation of a basic concept can lead to a wide and highly inspirational spectrum of interpretations. What has been fundamental in the selection of campaigns for this book is the
ability of the single poster to assert itself individually, while the fact that it belongs to a series is shown as being visually beneficial.
Get Poster Collection 23 by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Lars Muller Publishers and it has pages.
