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Postmodern Consumer Research

By: Elizabeth C. Hirschman (Author) , Morris B. Holbrook (Author)

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Ksh 13,750.00

Format: Paperback or Softback

ISBN-13: 9780803947436

Publisher: SAGE Publications Inc

Publication Date: Sep 11th, 1992

Category: Consumerism

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Examines the philosophies and methods of consumer research both objectively and subjectively. This title presents philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena.

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