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Power Performance – Multimedia Storytelling for Journalism and Public Relations
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Power Performance – Multimedia Storytelling for Journalism and Public Relations : Multimedia Storytelling for Journalism and Public Relations

Book Details

Format Paperback / Softback
ISBN-10 1405198699
ISBN-13 9781405198691
Publisher John Wiley and Sons Ltd
Imprint Wiley-Blackwell
Country of Manufacture GB
Country of Publication GB
Publication Date Apr 19th, 2011
Print length 296 Pages
Weight 581 grams
Dimensions 24.30 x 19.00 x 1.70 cms
Ksh 6,150.00
Werezi Extended Catalogue 0 in stock

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Power Performance offers expert advice from a seasoned reporter on how to succeed as a journalist in the digital age. With profiles of successful practitioners in both the press and PR worlds, it offers examples of proven communication strategies.
This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession. Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the cameraIncludes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-cameraIncorporates profiles of leading multimedia journalists and public relations practitionersAddresses the key ethical issues for the professionOffers practical advice for putting presentation skills to workStorytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts

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