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Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients
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Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients

Book Details

Format Paperback / Softback
ISBN-10 0071770143
ISBN-13 9780071770149
Publisher McGraw-Hill Education - Europe
Imprint McGraw-Hill Professional
Country of Manufacture US
Country of Publication GB
Publication Date Sep 16th, 2011
Print length 240 Pages
Weight 320 grams
Dimensions 15.20 x 22.80 x 1.50 cms
Product Classification: Business & management
Ksh 3,400.00
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A concise guide to the words and phrases that wow clients, win sales, and sell your boss on your ideas--updated to include the most current language used on today's digital platforms

High-impact language for today’s lightning-fast world of sales

Filled with practical writing tips, shortcuts, and examples, Power Sales Writing brings you up to date in a world where e-mail, social media, and smart phones dominate sales communication. If you’re not highly skilled with the latest communication platforms, you’re missing sales opportunities. Power Sales Writing will get you there in no time!

“Your customers can ignore your correspondence or you can read this book. It’s that simple!”
—Larry Winget, television personality and #1 bestselling author of Shut Up, Stop Whining & Get a Life

“If you can’t write well, you can’t sell. Power Sales Writing shows you how to be crisp, clear, and communicate at the highest levels.”
—Tim Sanders, author of Today We Are Rich

“Can’t get enough! It’s so refreshing to find a resource that offers easy-to-use tools to help our sales teams deliver a compelling and engaging message that sets us apart from our competition.”
—Robin Farrell, Director of Corporate Sales Training, North America Operations, Hyatt Hotels and Resorts


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