PR for Humans : How business leaders tell powerful stories
Book Details
Format
Paperback / Softback
ISBN-10
178860055X
ISBN-13
9781788600552
Publisher
Practical Inspiration Publishing
Imprint
Practical Inspiration Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 18th, 2019
Print length
192 Pages
Weight
256 grams
Dimensions
14.00 x 21.40 x 1.50 cms
Product Classification:
Management: leadership & motivationBusiness communication & presentationPublic relations
Ksh 2,900.00
Werezi Extended Catalogue
0 in stock
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Discover the essential principles of leadership communication. In PR for Humans, Mike Sergeant shows CEOs, partners and business leaders how to use these principles. He challenges the global PR industry to move beyond spreadsheets and 'strategies' and embrace more powerful human storytelling.
*SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2020!*
“There is no strategy without a story. There is no story without the main character. The main character is you.”
“There is no strategy without a story. There is no story without the main character. The main character is you.”
PR for Humans is for pure-of-heart storytellers who want to cut through the noise and the nonsense. It brings together the essential and timeless principles of effective leadership communication.
Belief. Clarity. Opinion. Energy. Context. Time. Humility. Imagery.
Why are these things so important? Why do most people in PR and ‘communications’ not even talk about them? Why is PR for Humans even more important in the age of A.I.?
In this fresh and energetic guide, former BBC correspondent Mike Sergeant draws on twenty years of frontline experience to reveal the secrets that every CEO, partner, board member, PR director and business leader needs to know.
The principles and techniques he sets out in this book will help you deliver more powerful speeches, presentations, media interviews, videos, podcasts and blogs.
They are the rocket fuel for your business and your career.
Get PR for Humans by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Practical Inspiration Publishing and it has pages.
