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Practical AI for Business Leaders, Product Managers, and Entrepreneurs
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Practical AI for Business Leaders, Product Managers, and Entrepreneurs

Book Details

Format Paperback / Softback
ISBN-10 1501514644
ISBN-13 9781501514647
Publisher De Gruyter
Imprint De Gruyter
Country of Manufacture US
Country of Publication GB
Publication Date Apr 4th, 2022
Print length 240 Pages
Weight 406 grams
Dimensions 17.00 x 23.90 x 2.00 cms
Ksh 8,200.00
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Most economists agree that AI is a general purpose technology (GPT) like the steam engine, electricity, and the computer. AI will drive innovation in all sectors of the economy for the foreseeable future. Practical AI for Business Leaders, Product Managers, and Entrepreneurs is a technical guidebook for the business leader or anyone responsible for leading AI-related initiatives in their organization. The book can also be used as a foundation to explore the ethical implications of AI. Authors Alfred Essa and Shirin Mojarad provide a gentle introduction to foundational topics in AI. Each topic is framed as a triad: concept, theory, and practice. The concept chapters develop the intuition, culminating in a practical case study. The theory chapters reveal the underlying technical machinery. The practice chapters provide code in Python to implement the models discussed in the case study. With this book, readers will learn: The technical foundations of machine learning and deep learning How to apply the core technical concepts to solve business problems The different methods used to evaluate AI models How to understand model development as a tradeoff between accuracy and generalization How to represent the computational aspects of AI using vectors and matrices How to express the models in Python by using machine learning libraries such as scikit-learn, statsmodels, and keras

Most economists agree that AI is a general purpose technology (GPT) like the steam engine, electricity, and the computer. AI will drive innovation in all sectors of the economy for the foreseeable future. Practical AI for Business Leaders, Product Managers, and Entrepreneurs is a technical guidebook for the business leader or anyone responsible for leading AI-related initiatives in their organization. The book can also be used as a foundation to explore the ethical implications of AI.

Authors Alfred Essa and Shirin Mojarad provide a gentle introduction to foundational topics in AI. Each topic is framed as a triad: concept, theory, and practice. The concept chapters develop the intuition, culminating in a practical case study. The theory chapters reveal the underlying technical machinery. The practice chapters provide code in Python to implement the models discussed in the case study.

With this book, readers will learn:

  • The technical foundations of machine learning and deep learning
  • How to apply the core technical concepts to solve business problems
  • The different methods used to evaluate AI models
  • How to understand model development as a tradeoff between accuracy and generalization
  • How to represent the computational aspects of AI using vectors and matrices
  • How to express the models in Python by using machine learning libraries such as scikit-learn, statsmodels, and keras


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