Precision Retailing : Driving Results with Behavioral Insights and Data Analytics
Book Details
Format
Hardback or Cased Book
Book Series
Behaviorally Informed Organizations
ISBN-10
1487542712
ISBN-13
9781487542719
Publisher
University of Toronto Press
Imprint
University of Toronto Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 12th, 2024
Print length
456 Pages
Weight
846 grams
Dimensions
16.20 x 23.70 x 3.70 cms
Product Classification:
Business strategyOrganizational theory & behaviourDistributive industries
Ksh 5,300.00
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Precision Retailing explores the challenges and opportunities that exist in contemporary retail and offers advice on how to apply behavioral insights and analytics to thrive in a digital world.
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