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Predicting and Changing Behavior
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Predicting and Changing Behavior : The Reasoned Action Approach

Book Details

Format Hardback or Cased Book
ISBN-10 0805859241
ISBN-13 9780805859249
Publisher Taylor & Francis Inc
Imprint Psychology Press
Country of Manufacture GB
Country of Publication GB
Publication Date Jul 27th, 2009
Print length 538 Pages
Weight 950 grams
Dimensions 23.70 x 16.20 x 3.50 cms
Product Classification: The self, ego, identity, personality
Ksh 27,900.00
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This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.

This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.


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