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Predicting and Changing Behavior
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Predicting and Changing Behavior : The Reasoned Action Approach

Book Details

Format Paperback / Softback
ISBN-10 1138995215
ISBN-13 9781138995215
Publisher Taylor & Francis Ltd
Imprint Psychology Press Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date Nov 24th, 2015
Print length 538 Pages
Weight 776 grams
Dimensions 15.40 x 28.60 x 3.10 cms
Ksh 9,900.00
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This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.

This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.


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