Predicting Movie Success at the Box Office
Softcover Reprint of the Original 1st 2018 ed.
Book Details
Format
Paperback / Softback
ISBN-10
3030101126
ISBN-13
9783030101121
Edition
Softcover Reprint of the Original 1st 2018 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 26th, 2019
Print length
270 Pages
Ksh 10,800.00
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This book explores the different factors that can influence a new movie’s prospects at the box office. While box office revenues represent only part of a movie’s earning potential, Gunter highlights how theatrical performances remain central to what the movie business is about.
This book explores the different factors that can influence a new movie’s prospects at the box office. Looking at factors such as the production budget, distribution model, genre, stars and audience reactions of films, Gunter asks how such aspects may reduce the uncertainties of success so common in the movie industry. The reader is taken on a journey through filmmaking factors that, research suggests, impact box office performance. While box office revenues represent only part of a movie’s earning potential, Gunter highlights how theatrical performances remain central to what the movie business is about. The chapters illustrate how ticket sales are largely influenced by the production budget but also cultural differences and new movie platforms.
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