Predictive Analytics : The Power to Predict Who Will Click, Buy, Lie, or Die
Revised and Updated
by
Eric Siegel
Book Details
Format
Paperback / Softback
ISBN-10
1119145678
ISBN-13
9781119145677
Edition
Revised and Updated
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 16th, 2016
Print length
368 Pages
Weight
578 grams
Dimensions
22.60 x 14.60 x 2.70 cms
Product Classification:
Management & management techniques
Ksh 3,950.00
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"Mesmerizing & fascinating. " The Seattle Post-Intelligencer "The Freakonomics of big data. " Stein Kretsinger, founding executive of Advertising.
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