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Prejudice – Its Social Psychology 2e
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Prejudice – Its Social Psychology 2e : Its Social Psychology

Book Details

Format Paperback / Softback
ISBN-10 1405113073
ISBN-13 9781405113076
Publisher John Wiley and Sons Ltd
Imprint Wiley-Blackwell
Country of Manufacture GB
Country of Publication GB
Publication Date Jul 30th, 2010
Print length 368 Pages
Weight 670 grams
Dimensions 24.60 x 17.30 x 2.10 cms
Ksh 5,800.00
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Fully updated and illustrated throughout with examples drawn from current affairs and everyday life, the second edition of Prejudice provides a comprehensive treatment of the subject, introducing the major theoretical ideas as well as providing a critical analysis of recent developments.
This new edition of Prejudice provides a comprehensive treatment of the subject, introducing the major theoretical ideas as well as providing a critical analysis of recent developments. Takes a social psychological perspective, analysing individual behavior as part of a pattern of intergroup processesCovers the major research, including classical personality accounts, developmental approaches, socio-cognitive research focussing on categorization and stereotyping, prejudice as an intergroup phenomenon, and ways to combat prejudiceIllustrates concepts with examples of different kinds of prejudice drawn from everyday lifeIncludes a new chapter on prejudice from the victim's perspectiveFully updated throughout, with expansion of the notions of explicit and implicit manifestations of prejudice

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