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Prescriptive Analytics
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Prescriptive Analytics : The Final Frontier for Evidence-Based Management and Optimal Decision Making

Book Details

Format Paperback / Softback
ISBN-10 0134387058
ISBN-13 9780134387055
Publisher Pearson Education (US)
Imprint Pearson FT Press
Country of Manufacture US
Country of Publication GB
Publication Date Nov 15th, 2019
Print length 352 Pages
Weight 476 grams
Dimensions 22.90 x 14.10 x 1.20 cms
Ksh 6,850.00
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Prescriptive analytics is more directly linked to successful decision-making than any other form of business analytics. It can help you systematically sort through your choices to optimise decisions, respond to new opportunities and risks with precision, and continually reflect new information into your decisioning process.

In Prescriptive Analytics, analytics expert Dr. Dursun Delen illuminates the field’s state-of-the-art methods, offering holistic insight for both professionals and students. Delen’s end-to-end, all-inclusive approach covers optimisation, simulation, multi-criteria decision-making methods, inference- and heuristic-based decisioning, and more. Balancing theory and practice, he presents intuitive conceptual illustrations, realistic example problems, and real-world case studies–all designed to deliver knowledge you can use.
  • Discover where prescriptive analytics fits and how it improves decision-making
  • Identify optimal solutions for achieving an objective within real-world constraints
  • Analyse complex systems via Monte-Carlo, discrete, and continuous simulations
  • Apply powerful multi-criteria decision-making and mature expert systems and case-based reasoning
  • Preview emerging techniques based on deep learning and cognitive computing
Make Better Decisions, Leverage New Opportunities, and Automate Decisioning at Scale

Prescriptive analytics is more directly linked to successful decision-making than any other form of business analytics. It can help you systematically sort through your choices to optimize decisions, respond to new opportunities and risks with precision, and continually reflect new information into your decisioning process.

In Prescriptive Analytics, analytics expert Dr. Dursun Delen illuminates the field’s state-of-the-art methods, offering holistic insight for both professionals and students. Delen’s end-to-end, all-inclusive approach covers optimization, simulation, multi-criteria decision-making methods, inference- and heuristic-based decisioning, and more. Balancing theory and practice, he presents intuitive conceptual illustrations, realistic example problems, and real-world case studies–all designed to deliver knowledge you can use.
  • Discover where prescriptive analytics fits and how it improves decision-making
  • Identify optimal solutions for achieving an objective within real-world constraints
  • Analyze complex systems via Monte-Carlo, discrete, and continuous simulations
  • Apply powerful multi-criteria decision-making and mature expert systems and case-based reasoning
  • Preview emerging techniques based on deep learning and cognitive computing


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