Present Shock : When Everything Happens Now
Book Details
Format
Paperback / Softback
ISBN-10
1617230103
ISBN-13
9781617230103
Publisher
Penguin Putnam Inc
Imprint
Current
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 25th, 2014
Print length
304 Pages
Weight
252 grams
Dimensions
20.20 x 13.70 x 2.00 cms
Product Classification:
Popular culture
Ksh 3,050.00
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Back in the 1970s, futurism was all the rage. But looking forward is becoming a thing of the past. According to Douglas Rushkoff, presentism is the new ethos of a society that''s always on, in real time, updating live. Guided by neither history nor long term goals, we navigate a sea of media that blend the past and future into a mash-up of instantaneous experience. Rushkoff shows how this trend is both disorienting and exhilarating. But we are in danger of squandering this cognitive surplus on trivia. Rushkoff shows how we can instead ground ourselves in the present tense.
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