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Presenting Without Pandering - Self-Marketing for Creatives
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Presenting Without Pandering - Self-Marketing for Creatives : A Psychological Guide

1st ed. 2022

by Alina Gause

Book Details

Format Paperback / Softback
ISBN-10 3662643049
ISBN-13 9783662643044
Edition 1st ed. 2022
Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Country of Manufacture GB
Country of Publication GB
Publication Date Jan 5th, 2022
Print length 174 Pages
Weight 218 grams
Dimensions 13.70 x 20.20 x 1.30 cms
Product Classification: Occupational & industrial psychologySales & marketingAdvice on careers & achieving success
Ksh 4,500.00
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This guidebook helps people in creative professions or with creative career goals to "sell themselves better."
This guidebook helps people in creative professions or with creative career goals to "sell themselves better." It promises to build a sustainable strategy by considering personal and artistic as well as marketing aspects. The foundation is a review of the particular psychological hurdles creative personalities face in self-promotion. Based on this, practical, individual exercises lead to a personal guideline. Numerous case studies also provide insight into their experiences. Singers, actors, scenographers, directors, authors, musicians and visual artists may feel equally addressed by this as cooks, designers or other creative souls. Self-marketing can be fun. And fun is the only fuel that convinces creatives. Not in the sense of a short thrill or light entertainment, but of fulfillment, visionary meaningfulness and flow experience. Readers of this book can expect nothing less than that.

This book is a translation of the original German 1st edition Anbieten ohne Anbiedern - Selbstmarketing für Kreative by Alina Gause, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2021. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.


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