Preserving the Press : How Daily Newspapers Mobilized to Keep Their Readers
by
Leo Bogart
Book Details
Format
Hardback or Cased Book
ISBN-10
0231072627
ISBN-13
9780231072625
Publisher
Columbia University Press
Imprint
Columbia University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jul 22nd, 1991
Print length
327 Pages
Product Classification:
Press & journalism
Ksh 15,850.00
Werezi Extended Catalogue
0 in stock
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Secure
Quality
Fast
Preserving the Press is an insider account that vividly describes the personalities, organizations, and policy debates of the American daily newspaper business at a critical moment in its history. Bogart shows how this major American institution confronted the great social and technological changes that threatened its established position.
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