Presidential Campaigns And American Self Images
Book Details
Format
Hardback or Cased Book
ISBN-10
0367284197
ISBN-13
9780367284190
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 7th, 2019
Print length
306 Pages
Weight
750 grams
Product Classification:
Politics & government
Ksh 17,100.00
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This volume explores a central political paradox: why American scholars, journalists, and citizens periodically question the viability of their presidential electoral system and yet believe that presidential elections are our best hope for tomorrow.
This volume explores a central political paradox: why American scholars, journalists, and citizens periodically question the viability of their presidential electoral system and yet believe that presidential elections are our best hope for tomorrow. The book argues that the key to understanding this paradox lies in the concept of "self-image," exploring relationships between campaign activities and political culture. After presenting an introduction to the history of presidential campaigning and a theory of political image, the book arranges essays in three parts: images centered on candidates, mass media, and the public. A final essay assesses explanations of the contrasts between the 1988 and 1992elections and suggests tomorrow''s research agenda.
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