Presidential Campaigns in Latin America : Electoral Strategies and Success Contagion
Book Details
Format
Hardback or Cased Book
ISBN-10
1107131146
ISBN-13
9781107131149
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 4th, 2016
Print length
276 Pages
Weight
57 grams
Dimensions
16.20 x 23.70 x 2.90 cms
Product Classification:
Elections & referendaPolitical partiesPolitical manifestosPolitical campaigning & advertising
Ksh 16,900.00
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Taylor C. Boas argues that new democracies are likely to develop nationally specific approaches to electioneering through success contagion. The theory of success contagion holds that the first elected president to complete a successful term in office establishes a national model of campaign strategy that other candidates will adopt in future.
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