Presidential Campaigns in Latin America : Electoral Strategies and Success Contagion
Book Details
Format
Paperback / Softback
ISBN-10
1107578892
ISBN-13
9781107578890
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 17th, 2018
Print length
274 Pages
Weight
420 grams
Dimensions
23.00 x 15.30 x 1.80 cms
Product Classification:
Elections & referendaPolitical partiesPolitical manifestosPolitical campaigning & advertising
Ksh 5,950.00
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Taylor C. Boas argues that new democracies are likely to develop nationally specific approaches to electioneering through success contagion. The theory of success contagion holds that the first elected president to complete a successful term in office establishes a national model of campaign strategy that other candidates will adopt in future.
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