Presidential Polls And The News Media
Book Details
Format
Hardback or Cased Book
ISBN-10
0367284227
ISBN-13
9780367284220
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 7th, 2019
Print length
296 Pages
Weight
710 grams
Product Classification:
Politics & government
Ksh 27,900.00
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Most news media are "data rich but analysis poor" when it comes to election polling. The book reports new research findings on news coverage of recent presidential elections and provides a myriad of examples of how journalists and news media executives can improve their analysis of poll data, thereby better serving our political processes.
Most news media are "data rich but analysis poor" when it comes to election polling. Since election polls clearly have the power to influence campaigns and election post-mortems, it is important that "spin" not take precedence over significance in the reporting of poll results. In this volume, experts in the media and in academe challenge the conventional approaches that most news media take in their poll-based campaign coverage. The book reports new research findings on news coverage of recent presidential elections and provides a myriad of examples of how journalists and news media executives can improve their analysis of poll data, thereby better serving our political processes.
Get Presidential Polls And The News Media by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
