Price Elasticity : Research on Magnitude and Determinants

Name: Price Elasticity
Brand: Peter Lang AG
SKU: 9783631647059
Price: 9050 KES
Availability: OutOfStock
ISBN: 9783631647059

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by Evelyn Friedel

Book Details

Format Hardback

Book Series Schriften zu Marketing und Handel

ISBN-10 3631647050

ISBN-13 9783631647059

Edition New

Publisher Peter Lang AG

Imprint Peter Lang AG

Country of Manufacture DE

Country of Publication GB

Publication Date Oct 28th, 2014

Print length 185 Pages

Weight 408 grams

Dimensions 15.30 x 21.50 x 1.70 cms

Product Classification: Economic theory & philosophy Economic theory and philosophy Production & quality control management Production and quality control management

KSh 9,050.00

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Price management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need, the research objective is to gain a comprehensive understanding in two areas: the magnitude of price elasticity and the determinants of price elasticity.

Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit. Price elasticity indicates how sensitively consumers react to price changes. Not only the knowledge about the magnitude of price elasticity, but also the knowledge about the determinants influencing the price reaction is essential. It is crucial for the development of a successful marketing strategy to understand how price elasticities vary with market and product characteristics. Reflecting the academic and managerial need, the objective of the research is to gain a comprehensive understanding in two main areas, the magnitude of price elasticity and the determinants of price elasticity.

Get Price Elasticity by Evelyn Friedel at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Peter Lang AG and it has 185 pages.