Pricing for Profit : How to Develop a Powerful Pricing Strategy for Your Business
by
Peter Hill
Book Details
Format
Paperback / Softback
ISBN-10
0749467673
ISBN-13
9780749467678
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 3rd, 2013
Print length
280 Pages
Weight
454 grams
Dimensions
23.20 x 15.90 x 1.60 cms
Product Classification:
Business competitionSales & marketingSales and marketing
Ksh 6,800.00
Werezi Extended Catalogue
0 in stock
Delivery Location
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Quality
Fast
Using proven, practical pricing advice based on real life case studies this book shows how you to get your pricing strategy right every time.
Price is <i>the</i> most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Yet these are often the last things you should do. <i><b>Pricing for Profit</b></i> is the most practical guide on pricing available. Using a firm, profit-focused framework developed running real projects for real businesses, this book shows you how by getting your pricing structures right you can make a huge difference to your bottom line. It gives business owners, managers and leaders simple, achievable pricing strategies that will deliver sustainable business growth. Can you afford to leave money on the table? If not, <i><b>Pricing for Profit</b> </i>is the guide for you.
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