Pricing for Strategic Managers : The Theory and Practice of Implementing Pricing Decision
Second Edition 2025
Book Details
Format
Hardback or Cased Book
ISBN-10
3031905253
ISBN-13
9783031905254
Edition
Second Edition 2025
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 25th, 2025
Print length
270 Pages
Product Classification:
Business strategyManagement & management techniques
Ksh 16,200.00
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While all company executives know the importance of pricing, their knowledge about how to make sound pricing decisions is, in most cases, incomplete.
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