Pricing in the Age of AI
Book Details
Format
Paperback / Softback
ISBN-10
0262056771
ISBN-13
9780262056779
Publisher
MIT Press Ltd
Imprint
MIT Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 29th, 2026
Print length
240 Pages
Weight
369 grams
Product Classification:
Economics
Ksh 5,950.00
Not Yet Published
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
How AI is transforming pricing decisions, and what opportunities, challenges, and risks these transformations bring.
Pricing in the Age of AI explores the evolution of pricing decisions, with a particular emphasis on recent advancements. In the age of big data and AI, pricing strategies have undergone a dramatic transformation. For instance, in e-commerce, prices can now be adjusted every few seconds, tailored to individual users or personas, and optimized with precision. This transformation has the potential to disrupt pricing decisions on an unprecedented scale.
Author Maxime Cohen begins by tracing the history and importance of pricing decisions. He focuses on the transformative changes of the past decade, highlighting how big data and AI have upended traditional pricing strategies. He also examines the psychological and behavioral tactics employed to influence consumer behavior through pricing, as well as how recent advancements in AI—and generative AI—are revolutionizing pricing practices, enabling managers to automate, optimize, and personalize decisions at scale. Finally, he discusses the challenges and risks associated with these innovations, including ethical concerns such as anticompetitive practices, consumer protection, and discrimination issues.
Pricing in the Age of AI explores the evolution of pricing decisions, with a particular emphasis on recent advancements. In the age of big data and AI, pricing strategies have undergone a dramatic transformation. For instance, in e-commerce, prices can now be adjusted every few seconds, tailored to individual users or personas, and optimized with precision. This transformation has the potential to disrupt pricing decisions on an unprecedented scale.
Author Maxime Cohen begins by tracing the history and importance of pricing decisions. He focuses on the transformative changes of the past decade, highlighting how big data and AI have upended traditional pricing strategies. He also examines the psychological and behavioral tactics employed to influence consumer behavior through pricing, as well as how recent advancements in AI—and generative AI—are revolutionizing pricing practices, enabling managers to automate, optimize, and personalize decisions at scale. Finally, he discusses the challenges and risks associated with these innovations, including ethical concerns such as anticompetitive practices, consumer protection, and discrimination issues.
Get Pricing in the Age of AI by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by MIT Press Ltd and it has pages.
