Pricing, Online Marketing Behavior, and Analytics
by
G. Viglia
Book Details
Format
Hardback or Cased Book
ISBN-10
1137413255
ISBN-13
9781137413253
Publisher
Palgrave Macmillan
Imprint
Palgrave Pivot
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 9th, 2014
Print length
106 Pages
Weight
296 grams
Dimensions
22.40 x 14.20 x 1.40 cms
Ksh 8,100.00
Werezi Extended Catalogue
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution.
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.
Get Pricing, Online Marketing Behavior, and Analytics by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
