Principles and Practice of Social Marketing : An International Perspective
Book Details
Format
Paperback / Softback
ISBN-10
052116737X
ISBN-13
9780521167376
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 28th, 2010
Print length
526 Pages
Weight
1,020 grams
Dimensions
24.30 x 18.90 x 2.60 cms
Product Classification:
Social welfare & social servicesSales & marketingPublic health & preventive medicine
Ksh 10,300.00
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Theory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter, students learn the principles and methods of social marketing in context.
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