Principles of Advertising : Understanding the Modern Advertising Ecosystem
Book Details
Format
Paperback / Softback
ISBN-10
1516523512
ISBN-13
9781516523511
Publisher
Cognella, Inc
Imprint
Cognella, Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 30th, 2018
Print length
210 Pages
Weight
333 grams
Dimensions
25.40 x 20.20 x 1.10 cms
Product Classification:
Advertising
Ksh 9,550.00
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Built upon the understanding that contemporary consumers feel empowered to control every aspect of their media experience, this collection presents students with carefully selected readings regarding advertising principles that are designed to help consumers appreciate and enjoy advertising experiences.
Principles of Advertising: Understanding the Modern Advertising Ecosystem is an anthology that not only introduces students to various strategies and approaches within the profession, but also helps readers understand the importance of the consumer in modern advertising.
Built upon the understanding that contemporary consumers feel empowered to control every aspect of their media experience, this collection presents students with carefully selected readings regarding advertising principles that are designed to help consumers appreciate and enjoy advertising experiences. Readers learn about the dynamic power of integrated marketing, the necessity of studying and analyzing consumer behavior, how to form a creative strategy, the increasing role mobile plays in modern marketing, how big data can lead to personal customer interactions, and more.
Comprised of thoughtful readings, engaging exercises, and valuable insight for the modern advertising professional, Principles of Advertising is an ideal text for introductory advertising courses.
Built upon the understanding that contemporary consumers feel empowered to control every aspect of their media experience, this collection presents students with carefully selected readings regarding advertising principles that are designed to help consumers appreciate and enjoy advertising experiences. Readers learn about the dynamic power of integrated marketing, the necessity of studying and analyzing consumer behavior, how to form a creative strategy, the increasing role mobile plays in modern marketing, how big data can lead to personal customer interactions, and more.
Comprised of thoughtful readings, engaging exercises, and valuable insight for the modern advertising professional, Principles of Advertising is an ideal text for introductory advertising courses.
Get Principles of Advertising by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cognella, Inc and it has pages.
