Principles of Behavioral Economics : Microeconomics and Human Behavior
by
Sanjit Dhami
Book Details
Format
Paperback / Softback
ISBN-10
1009422294
ISBN-13
9781009422291
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 16th, 2025
Print length
698 Pages
Weight
1,460 grams
Dimensions
20.40 x 25.30 x 4.90 cms
Product Classification:
Microeconomics
Ksh 10,450.00
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Written by one of the leaders in the field, this book provides a comprehensive introduction to one of the most exciting areas of modern economics. It will be useful to social and behavioral scientists wishing to gain an introduction to the field.
Principles of Behavioral Economics, written by an acknowledged leader in the field, provides a comprehensive introduction to one of the most exciting areas of modern economics. It demonstrates how models of economic theory can be enriched by using interdisciplinary insights from psychology, sociology, evolutionary biology, and neuroscience to build the basis for a more empirically supported set of economic principles. Unique in its level of rigor and lucidity, the book highlights the important link between theoretical and empirical economics by demonstrating the usefulness of a range of data sources such as observational data, lab data, survey data, and neuroeconomic data. This field-defining textbook argues that behavioral economics is not just a supplement to mainstream economics. Taking behavioral economics seriously requires a total rethink, and eventual transformation, of every area of economics.
Get Principles of Behavioral Economics by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cambridge University Press and it has pages.