Principles of Marketing
Book Details
Format
Paperback / Softback
ISBN-10
0199079404
ISBN-13
9780199079407
Publisher
Oxford University Press Southern Africa
Imprint
Oxford University Press Southern Africa
Country of Manufacture
ZA
Country of Publication
GB
Publication Date
Aug 31st, 2016
Print length
416 Pages
Weight
646 grams
Dimensions
24.10 x 16.90 x 2.10 cms
Product Classification:
Business & management
Ksh 5,950.00
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Principles of Marketing covers the basic concepts of marketing in a practical manner.
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