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Principles of Marketing

By: Philip Kotler (Author) , Gary Armstrong (Author) , Lloyd Harris (Author)

18 in stock

Ksh 15,700.00

Format: Paperback or Softback

ISBN-13: 9781292269566

Publisher: Pearson Education Limited

Publication Date: Nov 21st, 2019

Weight: 1478 grams

Dimension: 21.10 x 27.50 x 2.50 cms

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Enhance your students' understanding of the essential contemporary concepts of marketing. Principles of Marketing, 8th European Edition, is a core text for undergraduate and postgraduate marketing courses, covering a wide range of theoretical concepts and practical issues to accurately reflect the fast-moving pace of marketing in the modern world.

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