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Principles of Marketing

By: Philip Kotler (Author) , Gary Armstrong (Author) , Lloyd Harris (Author)

18 in stock

Ksh 15,700.00

Format: Paperback or Softback

ISBN-13: 9781292269566

Publisher: Pearson Education Limited

Publication Date: Nov 21st, 2019

Weight: 1478 grams

Dimension: 21.10 x 27.50 x 2.50 cms

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Enhance your students' understanding of the essential contemporary concepts of marketing. Principles of Marketing, 8th European Edition, is a core text for undergraduate and postgraduate marketing courses, covering a wide range of theoretical concepts and practical issues to accurately reflect the fast-moving pace of marketing in the modern world.

Get Principles of Marketing by Philip Kotler at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Pearson Education Limited and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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