Principles of Marketing
Book Details
Format
Paperback / Softback
ISBN-10
1774697122
ISBN-13
9781774697122
Publisher
Arcler Press
Imprint
Toronto Academic Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 31st, 2024
Print length
249 Pages
Weight
272 grams
Product Classification:
Sales & marketing managementSales & marketing
Ksh 15,850.00
Publisher Out of Stock
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This comprehensive textbook aimed at students as well as professionals covers all the fundamental concepts and theories of marketing.
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