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Principles of Marketology, Volume 1
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Principles of Marketology, Volume 1 : Theory

1st ed. 2016

Book Details

Format Hardback or Cased Book
ISBN-10 1137383143
ISBN-13 9781137383143
Edition 1st ed. 2016
Publisher Palgrave Macmillan
Imprint Palgrave Macmillan
Country of Manufacture GB
Country of Publication GB
Publication Date Nov 17th, 2015
Print length 377 Pages
Ksh 8,100.00
Werezi Extended Catalogue 0 in stock

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In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.

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