Book Details
Format
Hardback or Cased Book
ISBN-10
1137579803
ISBN-13
9781137579805
Edition
1st ed. 2017
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 29th, 2017
Print length
703 Pages
Weight
1,208 grams
Dimensions
16.80 x 24.40 x 4.70 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 8,300.00
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0 in stock
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Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques.
Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.
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