Book Details
Format
Paperback / Softback
ISBN-10
1349720801
ISBN-13
9781349720804
Edition
1st ed. 2017
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 20th, 2019
Print length
703 Pages
Weight
1,092 grams
Dimensions
15.50 x 23.50 x 4.10 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 8,150.00
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Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques.
Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.
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