Principles of Microeconomics

Principles of Microeconomics by Betsey Stevenson and Justin Wolfers helps students see how economicthinking applies to the decisions they make every day — from what to buy, to how businesses set prices,to how markets work. It breaks down complex ideas with clarity and relevance; and it reimagines howcore topics are taught: supply, demand, and equilibrium are introduced across multiple chapters, whilemarket structures are framed as a spectrum of pricing and strategic decisions—making economic theorymore intuitive and applicable. Students will still learn about monopolies and competition, but in a way thatconnects directly to real-world behaviour.

Paired with Achieve, Principles of Microeconomics becomes even more powerful. Achieve givesinstructors the flexibility to shape their course while providing students with the tools they need tosucceed. With thousands of assessments — including over 1,000 graphing questions — adaptivequizzes, assignable podcasts, NEW decision point activities, and a fully integrated eBook Achievereinforces key concepts and keeps students engaged. Seamless LMS integration, iClicker support, ournew AI Tutor and Respondus make it easy to manage everything in one place, so you can focus on whatmatters most: teaching useful economics and proving that Every Decision is an Economic Decision.