Principles of Pricing : An Analytical Approach
Book Details
Format
Hardback or Cased Book
ISBN-10
1107010659
ISBN-13
9781107010659
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 5th, 2012
Print length
262 Pages
Weight
526 grams
Dimensions
23.20 x 16.00 x 1.90 cms
Ksh 9,550.00
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Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.
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