Principles of Pricing : An Analytical Approach
Book Details
Format
Hardback or Cased Book
ISBN-10
1107010659
ISBN-13
9781107010659
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 5th, 2012
Print length
262 Pages
Weight
526 grams
Dimensions
23.20 x 16.00 x 1.90 cms
Product Classification:
Research methods / methodologyResearch methods: generalSocial research & statisticsSocial research and statisticsEconomic theory & philosophyEconomic theory and philosophyEconometricsEconometrics and economic statisticsEconomic statisticsKnowledge managementKnowledge management
Ksh 10,100.00
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Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.
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