Principles of Strategic Communication
Book Details
Format
Paperback / Softback
ISBN-10
1032626283
ISBN-13
9781032626284
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 31st, 2025
Print length
370 Pages
Weight
453 grams
Product Classification:
Communication studiesMedia studiesAdvertisingPublic relationsPress & journalism
Ksh 11,350.00
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This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making.
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