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Product Development Strategy
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Product Development Strategy : Innovation Capacity and Entrepreneurial Firm Performance in High-Tech SMEs

1st ed. 2015

Book Details

Format Hardback or Cased Book
ISBN-10 1137501375
ISBN-13 9781137501370
Edition 1st ed. 2015
Publisher Palgrave Macmillan
Imprint Palgrave Macmillan
Country of Manufacture GB
Country of Publication GB
Publication Date Jul 28th, 2015
Print length 198 Pages
Weight 386 grams
Dimensions 22.50 x 14.40 x 1.90 cms
Ksh 16,200.00
Werezi Extended Catalogue 0 in stock

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Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy.
Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy.

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