Product Innovation : Leading Change through Integrated Product Development
Book Details
Format
Paperback / Softback
ISBN-10
0521066018
ISBN-13
9780521066013
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 19th, 2008
Print length
640 Pages
Weight
1,074 grams
Dimensions
17.30 x 24.50 x 3.70 cms
Product Classification:
Research & development management
Ksh 16,950.00
Manufactured on Demand
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Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. This book focuses on product innovation from an Integrated Product Development (IPD) perspective, using leading-edge methods and techniques.
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