Product Innovation in the Global Fashion Industry
2018 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
1137523484
ISBN-13
9781137523488
Edition
2018 ed.
Publisher
Palgrave Macmillan
Imprint
Palgrave Pivot
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 28th, 2017
Print length
145 Pages
Weight
338 grams
Dimensions
15.50 x 21.70 x 1.70 cms
Ksh 9,900.00
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As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users.
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