Product Marketing for Technology Companies
by
Mark Butje
Book Details
Format
Hardback or Cased Book
ISBN-10
1138181498
ISBN-13
9781138181496
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 4th, 2017
Print length
198 Pages
Weight
453 grams
Product Classification:
Sales & marketing managementSales & marketing
Ksh 29,500.00
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The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:
* selecting target markets
* creating a positioning statement
* writing a financial paragraph
* motivating others
thereby demonstrating how to act as a bridge between sales, development and finance.
Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.
* selecting target markets
* creating a positioning statement
* writing a financial paragraph
* motivating others
thereby demonstrating how to act as a bridge between sales, development and finance.
Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.
The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:
* selecting target markets
* creating a positioning statement
* writing a financial paragraph
* motivating others
thereby demonstrating how to act as a bridge between sales, development and finance.
Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.
* selecting target markets
* creating a positioning statement
* writing a financial paragraph
* motivating others
thereby demonstrating how to act as a bridge between sales, development and finance.
Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.
Get Product Marketing for Technology Companies by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
