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Product Placement in Hollywood Films

By: Kerry Segrave (Author)

Extended Catalogue

Ksh 10,800.00

Format: Paperback or Softback

ISBN-13: 9780786419043

Publisher: McFarland & Co Inc

Publication Date: Sep 30th, 2004

Weight: 348 grams

Dimension: 15.50 x 23.00 x 1.70 cms

Category: Cinema industry

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This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. This work addresses such topics as television's conditioning of filmgoers to accept commercials, companies' donation of props, the debate about smoking and drinking in , and ""product displacement"".

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