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Product Strategy and Management

By: Michael Baker (Author) , Susan Hart (Author)

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Ksh 19,300.00

Format: Paperback or Softback

ISBN-13: 9780273694502

Publisher: Pearson Education Limited

Publication Date: Apr 19th, 2007

Weight: 888 grams

Dimension: 24.50 x 18.80 x 3.10 cms

Category: Sales & marketing management

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Analyses the nature of product strategy and the management of the product life cycle, from product development to product elimination. This book emphasizes that without product strategy and management there would be no markets, no customers, no competition. It explores the relationship between success of a product and survival of the firm.

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