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Product Strategy for High Technology Companies

By: Michael McGrath (Author)

Extended Catalogue

Ksh 9,350.00

Format: Hardback or Cased Book

ISBN-13: 9780071362467

Publisher: McGraw-Hill Education - Europe

Publication Date: Oct 16th, 2000

Weight: 732 grams

Dimension: 23.80 x 16.60 x 3.10 cms

Category: Research & development management

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Offers an insight into how leaders such as Microsoft, Intel and others - continue their dominance in a competitive marketplace. This book provides strategies and techniques that include: an examination of the Core Strategic Vision and Market Platform Plan Frameworks; and, case studies examining 14 strategies: what worked and what didn't.

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