Product Strategy for High Technology Companies
Book Details
Format
Hardback or Cased Book
ISBN-10
0071362460
ISBN-13
9780071362467
Publisher
McGraw-Hill Education - Europe
Imprint
McGraw-Hill Professional
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 16th, 2000
Print length
400 Pages
Weight
732 grams
Dimensions
23.80 x 16.60 x 3.10 cms
Product Classification:
Research & development managementSales & marketing
Ksh 10,450.00
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Offers an insight into how leaders such as Microsoft, Intel and others - continue their dominance in a competitive marketplace. This book provides strategies and techniques that include: an examination of the Core Strategic Vision and Market Platform Plan Frameworks; and, case studies examining 14 strategies: what worked and what didn't.
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