Produktmanagement – Innovation – Digitalisierung : Moderne Produktplanung, Entwicklung Und Vermarktung
Book Details
Format
Paperback / Softback
Book Series
de Gruyter Studium
ISBN-10
3111557499
ISBN-13
9783111557496
Publisher
De Gruyter
Imprint
De Gruyter
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 26th, 2026
Print length
734 Pages
Weight
1,152 grams
Dimensions
24.40 x 17.00 x 3.70 cms
Product Classification:
Management & management techniquesManagement and management techniquesProject managementEngineering: generalDigital and Information technology: general topicsInformation technology: general issuesComputer programming / software developmentComputer programming / software engineering
Ksh 13,150.00
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This product management textbook guides the reader through the process of product planning, development, and marketing. Integrating modern concepts from marketing, innovation management, and product development, it explains how to develop an innovative, successful product step by step. It also reveals the potential applications of modern methods such as digital twins and artificial intelligence.
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