Professional Services Marketing Handbook : How to Build Relationships, Grow Your Firm and Become a Client Champion

Deliver greater business impact in professional services with this complete handbook featuring case studies from across the industry.

<p>The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements. <b><i>Professional Services Marketing Handbook,</i></b> published in association with the Professional Services Marketing Group, is for marketing and business development professionals, sales specialists, and a firm's technical practitioners who want to play a fuller role in their firm's obsession with client relationship development to increase their impact and influence.<br><br>Featuring international case studies and best practice from industry leaders and experts such as Allen &amp; Overy, Baker &amp; McKenzie, PwC, Kreston Reeves and White &amp; Case, <b><i>Professional Services Marketing Handbook</i></b> explains how to become a complete client champion - the voice of the client - to both shape and deliver a firm's client solution and experience. It helps marketers develop a growth strategy for their firm, understand and connect with clients more deeply and develop and manage client relationships to build successful brands.<br><br>Contributing Authors:<br>Richard Grove, Director of Marketing, Business Development &amp; Communications, Allen &amp; Overy LLP<br>Daniel Smith, Senior Business Development and Marketing Manager, Asia Pacific, Baker &amp; McKenzie<br>Claire Essex, Director of Business Development and Marketing, Asia Pacific, Baker &amp; McKenzie<br>Clive Stevens, Executive Chairman, Kreston Reeves<br>Louise Field, Head of Client Service &amp; Insight, Bird &amp; Bird LLP<br>Tim Nightingale, Founder, Nisus Consulting<br>Ben Kent, Managing Director, Meridian West<br>Lisa Hart Shepherd, CEO, Acritas<br>Nick Masters, Head of Online, PwC<br>Alastair Beddow, Associate Director, Meridian West<br>Dale Bryce, President, Asia-Pacific Professional Services Marketing Association<br>Gillian Sutherland, Director, Global Key Account Management Buildings + Places, AECOM<br>Susan D'aish, Business Relationship Director, MacRoberts LLP<br>Dan O'Day, Vice President, Thomson Reuters Elite<br>Matthew Fuller, Director of Marketing and Business Development EMEA, White &amp; Case LLP<br>Amy Kingdon, Marketing &amp; Communications Director, UK &amp; Europe, Atkins<br>Eleanor Campion, Communications Executive, UK &amp; Europe, Atkins<br>Jessica Scholz, Business Development Manager, Freshfields Bruckhaus Deringer, Germany<br>Giles Pugh, Principal, SutherlandsPugh</p>